We are the bridge between brands and consumers, creating new & reinforcing existing connections

“Just as an architect designs a building to inspire and function seamlessly, we create food and beverage products and experiences that fulfill the needs and motivations of consumers and drive growth for our partners.”

We are the bridge between brands and consumers, creating new and reinforcing existing connections

— foodthinque

Who We Serve

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Who We Serve

our manifesto

Hi, we’re foodthinque. We’re a design and innovation agency based in California. You can “thinque” of us as your partner in creating unique food and beverage experiences.

We deliver results that balance creativity with feasibility and impact, drive growth, and cultivate connections. We partner with brands to design food and beverage experiences that …TKTK

We have over 75 years of experience in a breadth of industries, working in 5 countries making an impact for some of the most memorable global dining, hospitality and entertainment brands of our generation including Coca-Cola, Starbucks, AMC Theatres, Disney, Universal and Kiki Milk, to name a few.

At foodthinque, our approach is unique. We transform with purpose, driven by intention, and embrace change as a catalyst for growth.

We bring innovation, research, development, curation, and implementation to life.

We care about the guest experience, the financial experience, and the emotional experience (where IQ meets EQ), because after all, those 3 letters are part of our namesake. Why do you think we spelled it that way? We find the foodthinQUE in QUESTION is where every great brand starts.

WHY? HOW? WHEN? We believe in asking questions to garner results.

We work with diverse brands, crafting unique solutions where innovation is bound only by the discipline that molds ideas into impactful results. We strive to inspire, drive growth, and delight consumers.

“How Might We?” – or “HMW’s” as we fondly refer to them, are the building blocks to which we begin every great assignment. To question, and build upon questions is just a part of our DNA. It’s who we are, it’s our foundation.

At foodthinque, we’re hungry. Hungry to help you make an impact. Hungry to help you ask the right questions. Hungry to deliver. Hungry to design your brand-defining experience.

  • Steven Goldstein

    FOUNDER & CHIEF STRATEGIST

    Misplaced New Yorker. Avid cyclist. International traveler & jazz aficionado. Renowned as an innovation leader and C-suite advisor. Expert in blending strategic insight, product, and experience development. Former chef. Alumni and adjunct professor at The Culinary Institute of America, Food Experience Design. Founding Partner of Starbird Chicken.

  • Dimitri Tishlias

    MANAGING PARTNER

    Proud Greek. Texan. Passion for basketball, avid art enthusiast. Excels in leading projects and driving collaborative innovation Expert in product/menu innovation, developing and launching diverse brands and products, from Michelin star kitchens to QSR & CPG. Spearheaded collaborations with major brands such as Starbucks, Coca-Cola, Disney, Sweetgreen, and Marriott.

  • Jeff Decker

    BUSINESS STRATEGY & OPERATIONS

    Cal Bear from LA. Loves cooking with his kids and gardening. Specializes in transforming concepts into market successes, and combining strategy and culinary creativity. His 'numbers-first' approach has fostered growth and expansion in ventures such as wise sons, among others. Instrumental in developing and launching successful menus and products for Caribou Coffee, El Pollo Loco, and Kiki Milk.

  • Shana Bianchi

    BRAND & CREATIVE DIRECTOR

    Idea generator, creator, & developer of products and branding for today's companies & tomorrow's consumers. Has worked with fashion moguls, olympic athletes, iconic celebrities and global companies to develop strategies, creating physical and digital products informed by consumer needs, motivations, and behaviors, while remaining true to brand DNA and vision.

  • Zach Herlich

    RESEARCH & DEVELOPMENT

    Californian at heart, East-Coast Native. Chef, Dog Lover, Cinefile. Expert in developing, scaling, and launching culinary initiatives, leading impactful innovation across various brands. Played a pivotal role in enhancing products & menu offerings for First Watch, Coca-Cola, Disney, Tropical Smoothie Cafe, and many others. Led the creation, growth, and successful sale of XENiA Mediterranean Kitchen.